From targeted tweets to best practice in blogging: exploiting the potential of social media in FS

The live webinar took place on Wednesday 3rd March and is now available to view on-demand. By registering you will be able to watch our expert panel discussing the following issues:

Embracing social media: what role should it play in the overall marketing strategy?
How can the business benefits of social media be measured effectively?
Do consumers want to engage with financial institutions through social media?
Standing out from the crowd: developing the right messages to ensure that your voice is heard
> Can social media be used to support sales of financial services products?
The distribution channel of the future? Is this a viable proposition for financial services?

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Anthony Letcher
Head of Online Development
Friends Provident

Jeremy Fawcett
Financial Category Director

Clare Francis
Head of Content

Duncan Ash
Financial Services Marketing Manager

Chaired By:

Lindley Gooden
MD, Greenscreen
Former Presenter, BBC Sky and ITV