From targeted tweets to best practice in blogging: exploiting the potential of social media in FS
The live webinar took place on Wednesday 3rd March and is now available to view on-demand. By registering you will be able to watch our expert panel discussing the following issues:

>  Embracing social media: what role should it play in the overall marketing strategy?
>  How can the business benefits of social media be measured effectively?
>  Do consumers want to engage with financial institutions through social media?
>  Standing out from the crowd: developing the right messages to ensure that your voice is heard
> Can social media be used to support sales of financial services products?
>  The distribution channel of the future? Is this a viable proposition for financial services?
 

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Anthony Letcher
Head of Online Development
Friends Provident




Jeremy Fawcett
Financial Category Director
Yahoo!




Clare Francis
Head of Content
Moneysupermarket.com




Duncan Ash
Financial Services Marketing Manager
SAS

Chaired By:


Lindley Gooden
MD, Greenscreen
Former Presenter, BBC Sky and ITV